Seo how many words on a page

Other kinds of article work better if they are longer. A substantial investigation into, say, article word count will achieve a lot more, SEO-wise, if it is longer.

First, it will cover the topic with the depth it deserves, meaning readers are more likely to stay on the page.

Second, it will hopefully be full of useful information that readers might share or link back to. Third, it will attract new potential clients and customers from organic search.

Finally, it will bolster your website with language relevant to your products and services, and, if written and formatted correctly, boost the topic authority of important transactional pages.

A search engine, and a reader, will recognise that a longer guide has a wealth of relevant detail bringing up its word count. As long as it does. If the guide is unhelpful, or fluffed up with nonsense, readers will notice. And so will Google. Unsurprisingly, there are exceptions to this rule. Think about what your reader is looking for. A picture tells a thousand words, as they say, and a moving picture with actual words written over it probably tells even more.

Instructions for practical tasks often work much better in a visual format. It's also a mistake to write to hit an epic length. Those correlation studies don't tell you the whole story.

Experience and watching your analytics will. The web is littered with 10,word articles that nobody will ever see.

Don't believe me? I'm not one to take SEO advice from Google without testing. But now that we've looked at the data, here's Google's John Mueller to drive it home. Ready to get started? Toggle navigation.

A client once said that our landing page copy was too short to possibly rank. They read a blog post. To thousands of SEOs, this post is law. It also happens to be dead wrong. Long-form content. Skyscraper content.

It goes by many names. Do you believe that? Then please, step inside. I know what you're thinking. At least, it got me thinking. What's the real ideal number of words for SEO? Maybe if they looked at the median and not the average. It looks like longer content tends to earn more links. I know that I would. I know that I have, actually. I never shut up about it: Would you solve an algebra equation without learning all the variables?

Here it is. Do you know what else? It's not the most popular piece of content on northcutt. Would you like to know what is? Two lines of PHP code. A tiny scrap of copy. It's our fifth most popular piece of content and no thanks to Google. What does it all mean? It's still true. Click To Tweet Think about it.

I doubt it. Diluting the message of the content can also result in the keyword theming of the page being knocked off course. Instead of writing a succinct page about your core keyword topic you are forced to introduce other concepts to pad the content. The key to understanding how much content is needed for a page is to stop looking at it as a target to hit. What the page has been created to do is of high importance when considering its ability to rank well in the organic search results.

If you understand what a user needs from your page it helps to make sure it is comprehensive enough to meet those needs. This in turn does not help you. Even if your page does rank well, rankings should not be the end goal of any SEO work.

Converting traffic is more important. If a user lands on your page to find an answer to a question but cannot see the wood for the trees then you have not met their need. Table of Contents. Author Recent Posts. Timothy Carter. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach Over the years he's written for publications like Forbes , Entrepreneur , Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Latest posts by Timothy Carter see all. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

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