What is the difference between feature and benefit

This feature, like all features, is a fact about the product. It can make a hole in the wall so a picture hook can be inserted to hang a photo [ benefit ]. All products have more than one feature and each feature has a benefit. People want many things, but how do you find the real benefits your potential customers are seeking? That comes back to the very basics of knowing your potential customer. Being able to empathize with them and see their worldview.

This will give you an understanding of their desires, wishes and pain points. A bit of psychology. People make decisions at a deep-rooted emotional level and then justify it with facts and logic. When buying a product, your customer is thinking of the benefit she can obtain and sub-consciously the ultimate benefit. Company reviews. Find salaries. Upload your resume. Sign in. Career Development. What is a feature? What is a benefit?

What is the difference between a feature and a benefit? Why features are important. Why benefits are important. Examples of features and benefits. The success of the product or service relies greatly on how well a company describes and shares its features and benefits to the customers.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. The product features are based on factual information, whereas the product benefits tend to create an emotional connection with the target audience so that they can easily relate to the product.

The product features can state the details, whether it is physical, technological or functional. Leave a Reply Cancel reply Your email address will not be published. Features refer to a statement which describes the capabilities or qualities of the product.

Thanks so much. I am struggling with copy writing so much. I love to write but to entice others to read what I write and to understand simply what I want for them is tough slugging.

I know benefits are the most important to get them to keep reading. I think what i struggle with is that I am so immersed in what I want to do that I begin to feel as if the words I am repeating and reworking over and over are too blase and repetitive and old. But they are that way to me, not my Avatars. They may have never read them before. Speaking to your blog readers or clients can help.

And yet, what are the benefits of features? And what the features of benefits? And once we know: so what? I liked your idea about mixing up positive features and benefits with introducing problems to keep things from getting monotonous.

Good stuff! I read the chapter in your first book that went into this technique in more detail, and it just cracked me up. The difference is that yours is written better much more charming , and apparently, read by more people. That makes me very happy, because this idea is so important for people who want to communicate better! Thanks for helping me do a better job with that. Yep, totally agree with you, Jon. This is a wonderful post!

I had a client who wanted to write feature spotlights for their software, and I struggled until I implemented the benefits. Thanks for posting! Loved this blog post. When I interview clients to research my web copy, I keep asking them, too. I flatter them too much perhaps. Should I make them feel uncomfortable?

Should I be reminding them more of their challenges? The features and benefits of the bicycle seat are not described in boring detail. The pain of not buying a new seat is clearly slapped at the reader. Who wants to continue living with a sore butt? Will they become more productive or more relaxed? What will they learn from your report? How do you make them feel better? Great post. I had learned that technique a long time ago, but it is a great reminder and I absolutely love the examples you used.

Thank you, Stephanie. Coming up with fun examples is one of the most interesting parts of writing and reading! Forgot where I read this. But you know what? Sometimes when you come online you forget all that off-line good stuff so thanks for the reminder. Yes, a lot of offline stuff is still applicable online.

Hello, Hennecke! What a helpful post! And my ideal customer secretly wishes someone would sell them the benefits. This explains a LOT! I think the entry into my brain is a long, crooked tunnel, like a maze attached to an igloo, but you finally got through! I hope… Thanks! I may need a booster shot by tonight, but right now, I get it!

Katherine, my brain feels like this as well. Thanks for making this concept so easy to understand, sometimes its too easy just to keep writing your blog from your own technical point of view and forget the customer needs to be pointed to the benefits.

Yes, the concept is easy, but it can be hard to implement sometimes. I remember writing a me-focused rather than reader-focused email one time. The click-through rate immediately plummeted.

I see you practice what you preach by describing the benefits of the So What technique, from headline to closing paragraph. Nicely said. Nicely done. Thank you Henneke for sharing your easy to read and informative blog post.

Selling benefits, not features, is the Number 1 rule of good direct response marketing. Thank you so much for this enchanting and enlightening article! Your advice is really excellent!

Warmest regards from France, Beata Debarge. Perfect timing Henneke. You have made it crystal clear. Off to check my website and begin my blog. Thanks for the timely inspiration. Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.

Learn more about books and courses. I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Learn how I can help you. Tips for beginning writers. Improve your writing skills.